I would like to start my back (a little late :-)), with an article on the web writing and more specifically on writing a ticket for your blog. The subject has already been discussed hundreds of times but I want to emphasize in this article, a method of writing because everything does not have good ideas, we must also be able to put into words .
In general, it is easier to write an essay if you follow a course of action. Avoid writing everything from the beginning, rather try to follow some steps:
- Prepare the content of the article
- Structure before writing
- Optimize without too much excess
- Use the correct style!
- Decant and polish!
Prepare the content of the article
idee-redaction-web The preparation of the text is an important step. By preparing I mean a reflection on the goals even before writing the first paragraph . In any case, this step is crucial! The quality of content and readability are actually dependent on the time you will spend. Take time to think about the message you want to convey and ask yourself what is the purpose of the article!
Structure before writing
It is more productive to structure the text and write the first ideas before embarking on a detailed drafting early . You can start by writing the first songs and if necessary add subtitles. It is not mandatory to have too deep for a ticket. Two levels of security are more than sufficient. If the ticket is not very long, you can avoid a too complicated structure and settle for breaking up text into short paragraphs.
then add the key ideas for each title or paragraph without having a finalized text and detailed. This approach will allow you to rearrange the entire text and finalize the structure faster. You will have an overview of the article and you can check if your goals can be achieved.
Prepare a good intro!
The introduction of your new ticket is certainly one of the most important parts . It should make you want to read the entire text. Try to give some clues without revealing everything from the beginning.
Before finishing the complete writing, think about your conclusion. Often, the conclusion is sloppy for lack of time. However, it is certainly the second most important element of your text. It may contain one last trick or ask a question to the reader; history leave a good impression on your article and give him the urge to retweet!
Optimize without too much excess
A blog is a great tool to try to position themselves on more specific keywords , and more specifically the terms "long tail". It is therefore important to consider the keywords that you associate with your article. Then, they should be placed in the right places in your article (title, description, body text, image names ...). Without giving you a complete course on SEO, here are the most important to remember the editorial point of view elements .
Obviously, the SEO is crucial, so I advise you to learn about the SEO techniques in a good referrer .
Use a suitable style!
The shorter sentences are the best!"Subject - verb - complement" is a very good way of writing. Simple and effective! It does not need more.
" It is always very difficult to understand a text when sentences are very long without punctuation and without a simple structure that could help the user to better understand what you mean! "ouffff! Also avoid the "Yoda" style like "You great writer you will!" :-)
Write to autographs without ?Your publications will take more time but an article full of mistakes will never have the presence of a professional article. You can also help with corrective and electronic dictionaries. For example, I advise you to test Antidote which is capable of integrating with many CMS via Chrome or Firefox. It offers a spell checker and many dictionaries.
Do not overcook the braggart with your specialist vocabularyDo you really think that your text will be readable if your vocabulary is not in line with that of your readers? It is not very productive to show that you are an expert in using a complicated vocabulary. It is better to advise or describe problems using simple language. In other words: make sure you use the same way of speaking that your users (or better: that of your prospects :-)).
Write pleasant to read text ... and see!Avoid monotonous text layout. Select images or other multimedia elements. Ventilate your paragraphs! Use lists of information! Put in bold some important phrases! Add some color! Short! Try your article to be nice to see!
videos or presentations such as those proposed on Slide Share are also good additional information. These give a shorter text while providing maximum information.
Decant and refineTake the time to read you, especially early! A simple proofreading will enable you to refine and realize that some paragraphs are poorly structured and full of spelling mistakes! A replay will also promote the removal of unnecessary phrases. Your text will be denser and more successful!
Very emphatically, our friends at Google asking us to produce quality content because it is an important guarantee for good visibility on the web. The content must be original and different from the competition!
For my part, I would say that the content is KING and the links are the servants! Both aspects are important for search engines but for the user, there is the content that counts! The quality and style of writing are equally important! So, to your keyboards!
And you? how do you write?