Think about the style of your brand as a combination of qualities and ideas that you want people to associate with your company. The design should help you to bring these ideas to your audience. For example, Google uses in design minimalism, which is suggestive of simplicity and at the same time technicality of their products. While Ben & Jerry ' s have built a light, cheerful style through the use of bright colors, funny icons and custom text.
Your website - the most important part of online branding, so it should fully transfer the character of your brand. Here are some tips that can help you create a site that reflects the unique features of your company and helps to perpetuate your brand on the market.
If you want to make your site stand out, and look qualitatively much to it and there was a sense it reflects a certain lifestyle, you will need a well thought out content. Such content can be considered flashy illustrations, compelling lyrics and all that your audience may seem original and worthy of attention.
You must show the target audience, what benefits bears your website and that your brand can help them achieve goals. Seize upon the user's attention and give them something worthwhile for them to have a desire to return to your site. Regularly add new articles and photographs, it is designed for this audience.
Quality content also affects the ranking of the material in search results. The more time visitors spend on your site, the more you add it to your bookmarks page and pass a reference to it, the better it will stand in the search results and the easier it will be to find.
Coca Cola, Nike, Mercedes, McDonalds - when you style these words before your eyes there is a certain picture, and this picture - the logo of the company. Can not be overemphasized logo branding, as well as in the design of the site. On a good logo can build a whole brand strategy. It should serve as a visual analogue behalf of your company, so you should place it on the very prominent place on the site and make sure that it appears on every page.
The term "call to action" (call-to-action, CTA) implies a phrase that should cause potential customers want to perform some action here and now. For example, you sell a product or want a visitor to download any application. You need to create a clear, motivating to action message, something like "View Catalog", "Download Now", "Come and Win"; it will help visitors understand what is required of them and fully enjoy the opportunities of your site.
At the stage of the design think about what the goal should be the basis of a user's interaction with your site. To draw attention to your CTA, leave some space around it, do not let him mingle with the main text and select it with the correct color so that visitors just noticed it.
Color and shrity
Make sure that the font and color of your site match the specifics of your brand. For example, if you are engaged in gardening, do not use a black background and font Tron. You no longer fit pale green or bright floral colors that can be combined with earthy tones and simple, clear font. On the other hand, if you sell equipment for surfing, you will want to choose colors and fonts that will present your product as something associated with the riot, reminiscent in spirit grunge.
There is a huge number of applications and graphical elements that you can apply on your site to make it easier to use. Important not to forget that it is important to quality, not quantity. Select the application you are interested in your target audience and will match the style of your brand. For example, a band can add a ribbon comments with the social network Facebook, but a law firm to do this probably is not worth it. Comedy club can use the calendar of events on the site, but if he needed a dental clinic? At Wix App Market , you can find great web applications, sorted by category, so you will easily choose one of them for your site.
Post prepared with the assistance of service Wix - creation of sites . Thank them for their cooperation, the theme of fasting rises sufficiently relevant.