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Apr 23, 2014

5 steps to build its communication strategy

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5 steps to build its communication strategy
Have a real communication strategy is not clear. When is an entrepreneur, you want a lot of things for his communication: website, flyers, event, social networking, video ... Often, the ideas go in all directions and expected results can be disappointing. Here are 5 key steps to build its communication strategy.

1. Analyze your market and your competitors


The first step before you embark on the development of a communication strategy is to know your business environment. What is your market? Who are your competitors and how do they communicate? Are there a company in your area that stands out more than another? And why? Many questions that need answers that you bring to have a precise knowledge of the professional environment in which you stand. It is also important to take into account the budget that your competitors are investing in communication to get an idea of ​​the budget set.

2. Clearly define the target or targets


The second important step is to define and analyze precisely the target or you are targeting. Depending on their age, their location, workplace, you're not going to speak to them in the same way. You will not contact either with the same message to your partner or with your clients. Note therefore exactly who you want to contact, what their habits are and what message they can identify.

3. Establish the message to convey


Once you have a clear vision of your market, your competitors and your future customers, there must be a message that clearly defines your business in place. The first question you need to ask yourself: is that everyone understands my business? If yes, then you can communicate more precisely about your services or products. If not, it is then necessary that the main axis of communication is to simplify your message. Because if we establish a hierarchy of messages, the # 1 is the understanding of the activity, the No. 2 most you make in relation to competition and # 3 the details of your services or products

4. List all communication actions to achieve


Once or defined targets and the selected message, you can then list the communication actions you want to perform. They must be useful, relevant and meet all the previous steps. Look how best to reach your targets. You offer a service for students? Get them on the web via social networks and universities with posters and flyers. You offer a product for moms? Infiltrate networks, blogs and forums of interest, arrange a targeted media campaign on women's magazines. Each company's target and its communication strategy to achieve it.

5 Establish a communication plan.


To better organize and avoid doing things in the wrong direction, it must establish a communication plan. This communication plan is a calendar that specifies your communication over 6 months or a year. Because communication should be done step by step. No need to make a flyer that links to your website if it does not exist! It is therefore necessary to think strategically about what actions to take place in a logical mind. In addition, this will allow you to spread the communication costs over several months. Communicating your company does not just amount to several actions. It requires a true reflection and analysis. This is a job that can take time, but that is largely necessary to organize your actions and give them the best chance to achieve the expected results. While you play, step by step, until communication plan!

Posted By Muhammad asif6:44 PM

Apr 5, 2014

HOW TO USE FACEBOOK NEWS FEED FOR OUR BUSINESS?

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HOW TO USE FACEBOOK NEWS FEED FOR OUR BUSINESS?
It will disappear in 2014 the upward trend of advertisements to the right of Facebook's? Might be a little early yet to draw bells to announce the death posts Facebook's right after all these commercials have proven to be effective for many people working in the field of advertising, is a good environment for retargetare and generates recurrent Facebook.

Either way, it is clear that we enter a new era of advertising type newsfeed. Ads posted in News Feed on Facebook, launched in late 2012, proved to be very effective. According to research carried out on the databases of offshore software developers in advertising have greatly increased investments in ads posted in News feed 140% in the third quarter of 2013 compared to the second quarter.

And this is not surprising since the News Feed paying ads. On average, ads in News Feed on Facebook have access rate (click) of 44 or greater and a conversion rate of five times the ads on the right. Listings News Feed had these results with a conversion cost 67% less than the ads on the right.

News Feed ads are part of a wide range of changes in advertising terms "native" integrating brand messages directly into the editorial flow of websites and social networks. Twitter bases its growth strategy ads embedded into the stream of Posts native users; new powers and Refinery29 BuzzFeed editorial and rapidly gaining market share with their first native advertising models and the old guard companies such as Forbes and The Atlantic is based on integrating ads.

Advertising native, natural is a very powerful medium because it draws attention to the user via pop-ups, banners, and video self-rolling, but making the ads seem to be an integral part of the whole experience. Ads native fit as form, function and perception with websites which appear.

Therefore the consumer is not native ignore ads, but follow them. In this new domain of native ads, Facebook is investing quite a lot in ads type News Feed, allowing those working in advertising to connect directly with users through relevant content placed directly on their Facebook wall. Thus, although the right of the ads will not go away in 2014, will continue to lose ground to the ads in the News Feed.

Here are five tips to get the most benefit from Facebook News Feed:

One. Take the idea of "half-half"

Allocate at least half of the budget set for Facebook, posting on News Feed. As amentionat above News Feed ads are not only superior in terms of performance compared to the right side, but shows some key benefits such as increased visibility in mobile networks. News Feed ads are currently the only type of ads on Facebook to be eligible visible mobile devices.

By next year this should improve your percentage less than 50% (previously set by the title), because increasingly more people access Facebook on your smartphone. Today, more than 74% of Facebook users log on mobile platforms, and the percentage of users who access Facebook's exclusive mobile devices increased 19% in Q3 2013.

February. correct selection page to post

If your goal is to attract higher sales conversions or opt for a post with the link on the page, and if the campaign's goal is to turn your business into a real brand, opt for a posting of an ad photo on the page. According to Marin Software posts with links have a 30% higher percentage rate than posts converse accompanied by pictures. Yet, posts with pictures have a 23% higher rate as access versus posts with links.

Three. Separation mobile ads

To optimize expenditure ads in News Feed, it is justified to separate ad campaigns used by devices: devices desktop and mobile devices, instead of creating a campaign to both types of devices. Data from Marin Software developers shows that the percentage of campaigning only for mobile devices grew by 45% in February tretrimestrul Q3 2013. Ads in News Feed for mobile devices surpassed only used for desktop devices in a meaningful way.

Mobile access rate exploded to 187 percent. Also, the cost per click is 22% smaller campaigns only for mobile devices. Because of these differences in cost and performance parameters of this ad for desktop or mobile devices it is important to treat these two cases separately.

April. creatively uses running ads

Developers using sophisticated advertising running ads on News Feed for the running frequency to maintain a high rate of viewing and visiting. While manual refresh creative campaigns can improve performance, it is difficult to realize that the scale of hundreds of campaigns conducted and thousands of ideas.

Facebook developers looking to quickly grow their programs should use a platform of rolling announcements.

May. aims at the international!

The highest rate of investment opportunities that are actually outside the U.S. Most developers focus on Facebook ads are targeted North American audience, but the opportunities are in front of global companies by connecting to a growing user base worldwide. 85% of Facebook users are outside of the North American residents.

However only 52% of expenditures are for ads that addresses residents outside the North American area. Future in terms of advertising is here and Facebook, who invented platform that provides stream ads will not miss the scenery. As a developer, make sure that your ads in the News Feed have the greatest impact possible.

Posted By Muhammad asif11:16 AM

Mar 6, 2014

Text quality makes all the difference!

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Text quality makes all the difference!
Undoubtedly, a  blog is a visibility tool effective if the content articles is relevant and well written. Many companies have realized this but they still have a little trouble writing good content.

I would like to start my back (a little late :-)), with an article on the web writing and more specifically on writing a ticket for your blog. The subject has already been discussed hundreds of times but  I want to emphasize in this article, a method of writing because everything does not have good ideas, we must also be able to put into words .
In general, it is easier to write an essay if you follow a course of action.  Avoid writing everything from the beginning, rather try to follow some steps:


  1. Prepare the content of the article
  2. Structure before writing
  3. Optimize without too much excess
  4. Use the correct style!
  5. Decant and polish!


Prepare the content of the article
idee-redaction-web The preparation of the text is an important step. By preparing I mean a  reflection on the goals even before writing the first paragraph . In any case, this step is crucial! The quality of content and readability are actually dependent on the time you will spend. Take time to think about the message you want to convey  and ask yourself what is the purpose of the article!

Structure before writing
It is more productive to structure the text and write the first ideas before embarking on a detailed drafting early . You can start by writing the first songs and if necessary add subtitles. It is not mandatory to have too deep for a ticket. Two levels of security are more than sufficient. If the ticket is not very long, you can avoid a too complicated structure and settle for breaking up text into short paragraphs.
then add the key ideas for each title or paragraph without having a finalized text and detailed. This approach will allow you to rearrange the entire text and finalize the structure faster. You will have an overview of the article and you can check if your goals can be achieved.

Prepare a good intro!
The introduction of your new ticket is certainly one of the most important parts . It should make you want to read the entire text. Try to give some clues without revealing everything from the beginning.

Deal quickly!
Before finishing the complete writing, think about your conclusion. Often, the conclusion is sloppy for lack of time. However, it is certainly the second most important element of your text. It may contain one last trick or ask a question to the reader; history leave a good impression on your article and give him the urge to retweet!

Optimize without too much excess
A blog is a great tool to try to position themselves on more specific keywords , and more specifically the terms "long tail". It is therefore important to consider the keywords that you associate with your article. Then, they should be placed in the right places in your article (title, description, body text, image names ...). Without giving you a complete course on SEO, here are  the most important to remember the editorial point of view elements .
Obviously, the  SEO  is crucial, so I advise you to learn about the SEO techniques in  a good referrer .

Use a suitable style!

The shorter sentences are the best!

"Subject - verb - complement" is a very good way of writing. Simple and effective! It does not need more.

" It is always very difficult to understand a text when sentences are very long without punctuation and without a simple structure that could help the user to better understand what you mean!   "ouffff! Also avoid the "Yoda" style like "You great writer you will!" :-)

Write to autographs without ?

Your publications will take more time but an article full of mistakes will never have the presence of a professional article. You can also help with corrective and electronic dictionaries. For example, I advise you to test Antidote  which is capable of integrating with many CMS via Chrome or Firefox. It offers a spell checker and many dictionaries.

Do not overcook the braggart with your specialist vocabulary

Do you really think that your text will be readable if your vocabulary is not in line with that of your readers?  It is not very productive to show that you are an expert in using a complicated vocabulary. It is better to advise or describe problems using simple language. In other words: make sure you use the same way of speaking that your users (or better: that of your prospects :-)).

Write pleasant to read text ... and see!

Avoid monotonous text layout. Select images or other multimedia elements.   Ventilate your paragraphs! Use lists of information! Put in bold some important phrases! Add some color! Short! Try your article to be nice to see!
videos or presentations such as those proposed on Slide Share are also good additional information. These give a shorter text while providing maximum information.

Decant and refine

Take the time to read you, especially early!  A simple proofreading will enable you to refine and realize that some paragraphs are poorly structured and full of spelling mistakes!  A replay will also promote the removal of unnecessary phrases. Your text will be denser and more successful!

Very emphatically, our friends at Google asking us to produce quality content because it is an important guarantee for good visibility on the web. The content must be original and different from the competition!
For my part, I would say that the content is KING and the links are the servants! Both aspects are important for search engines but for the user, there is the content that counts! The quality and style of writing are equally important! So, to your keyboards!

And you? how do you write?

Posted By Muhammad asif12:01 PM

Mar 5, 2014

Practical Seo tips to establish Blog

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You just finished your new website? Super! This is your p promotional web-site atron that must be! But have you thought about this little detail will be more and more important to you:  how do you promote it?

Ah, I almost perceive a long silence on your screen! You will not have ever thought?

Do not panic! This article will offer you some very practical tips to help you establish yourself  some promotional ideas  and also to better understand what your web consultant tries to explain.

Why promote a website?

Silly question, you say? No, I do not think so. This question is still valid when I see the number of people who feel that a website will proclaim better than its competitors and thus appear first in Google results in a few days.

There is really not much difference between the years "before the web" and now.  A TPE or SMEs should always make themselves known and the web is definitely a good way to do this . The only problem is the number of sites that are based on the same theme as you.

In 2011,  the promotion of a new site is paramount  and unfortunately many companies forget to include in their initial budget. Moreover, the lack of promotion is certainly a leading cause of failure on the web for the most part of small and micro businesses.

So, in this context, it is important to find good ways you can promote your business more effectively. Sure, it will be more effective to use a  web consultant  or agency but some tasks can be handled daily by your internal teams.

How to promote your site?

Worldwide IRL ("in the real life")
Before embarking on SEO and the use of social media,  some "action" in everyday life can already bring a little more  for the visibility of your website. Like, for example, sending an email to your suppliers and customers by explaining the purpose and services offered on your new site or adding the address of your website in all official documents and your business cards. Sometimes it is quite interesting to talk with friends and try to promote it by word of mouth.
Obviously, there are other means of promotion in the world IRL. You just find the right channels to suit your situation. I suggest you contact an  agency communication  quality to best exploit these possibilities.

On the Web
Now, let's see what are the most important ways to promote your site directly on the web. I mean the fact of promoting  themselves to the users but also to the search engines . Google has become your new life partner because it can actually provide you qualified traffic ;-)

Search engines inform

The first step is to inform the major search engines of the existence of your new site. The procedure is quite simple, it is usually the creation of a user account and the use of a proposed no matter the engine tools:

Google: the fastest way is to use this  page  , but the most effective method is to use their "tool Webmaster Tools . " This tool will also give you a range of relevant information on your site.
To Bing: This is quite similar is this  page  , or even via their  webmaster tools
For Yahoo (yes, it still exists): you can register  here

The hard part is to do!

netlinking Report the existence of your site to search engines is unfortunately not enough. You will need to use different ways to  explain to Google that your site is of good quality and good reputation . This is what we call  SEO (SEO or English) . One of the most important parts of SEO is  backlink is to say the creation of links to your site . This is a fundamental criterion for Google. In fact,  the more you quality links to your site, the more you will have a good reputation with Google  (do not forget that Google is a stupid and evil algorithm).

Basic actions to get a good netlinking are:


  • Submit your site in reputable general directories . Please do not use the same text for these books! Google hates duplicate content (not so stupid that Google still!). It could penalize the directory and yourself. The company offers Atypicom ranked  top 30 directories  that you can use
  • If you have a regional occupation, I also invite you to  submit your site address in Google .
  • Also try to find  local or specialized directories  in your field while properly checking their quality. I present to you, in a future article, some examples of research that will help you achieve it.
  • Publish press releases on the web. I also recommend taking the  proposed Atypicom list . Always based on the same principle, avoid duplicating the same text on multiple sites press releases.
  • Find f orums based on your theme and participate in conversations  in a constructive manner. Do not forget to add the URL of your website in your profile and occasionally in your messages.
  • Comment on specialized items s you can find on sites based on the same theme as yours.
  • Ask  your partner  if they would agree to put a link on their site. Offer them in exchange for a small service that would make them happy :-)
In short, you guessed it, you need to constantly get quality links to your website by checking each time the quality of the sites.

How social media can help you? 

Promote your site can, of course, through the use of social media (blogs, social networks, micro blogging, ...).
Write quality articles that will inspire users to create links to your site! Write a blog publishing articles attractive to your prospects and customers: advise, inform, inter pellez ... Even if you are a plumber or seller of oil Heating, try the experience of blogging! You'd be amazed what people search for like information. Again, editors and web consultants can help you.

There are other interesting platforms:

  • Platforms sharing of documents and videos  (youtube, slideshare ...). Feel free to create a profile on these platforms for your company and share it all a series of documents that could enhance your business.
  • Bookmarkings platforms  such as del.icio.us and stumbleupon. They are a little less known by the general public but they are interesting to disseminate such specialty items.
  •  Social networks  with mainly Twitter and Facebook. A presence on social networks is going to take time (or money), but they become increasingly important to promote your site. Before rushing headlong, I invite you to educate yourself on the topic by reading my previous article on  Twitter for SMEs .


Some paid solutions

Knowing that SEO can take several months or even a year to get a good result, it may be beneficial to exploit promotion solutions pay. They can actually help you  increase your visibility on the web, especially at the beginning . Here are some examples:

  •  The banners whose cost can vary either in print or click. They can run on specialized sites.
  •  Advertising campaigns targeted at search engines such as Google Adwords.
  •  Targeted advertising campaigns on social networks (eg Facebook or Linkedin).
  •  The affiliate campaigns.

 Sponsorship event, application or specialized blogs.

A major advantage of these paid solutions is that you can really target your campaigns based on the theme, geographic location and other criteria to achieve a particular type of user.

Diversify you!
Practical Seo tips to establish Blog

Promoting your site is not an action to be only at the beginning of the existence of your new site . You must continue to do so throughout his life. The creation of new links and your activity on social media allow you, day after day, increase your fame. This will also be a decisive factor in your ranking in the search engines.  diversity of your links is equally important . Do not try to focus you on one aspect of netlinking and try to build quality links where your competitors are not yet present.

Time or money!

What good is creating a stunning website with features avant-garde if nobody knows it exists? There is no miracle! As the competition is becoming stronger on web site promotion is vital. Unfortunately, it will take time and money.

Either you manage yourself, or you use an agency or an independent consultant. Instead of rewriting what already exists, I invite you to visit two very interesting articles. A must read before continuing your efforts!


  • The first is proposed by csstricks " The referrer? Stronger than the trader! "In this article, we present a very specific case explaining the ROI of SEO.
  • The second "  No sub, no time, no strategy, no visibility! "proposed on the blog Axe-net, has the same kinds of arguments. In summary, Sylvain advises its prospects to wait for a real budget before embarking without thinking too much.


For my part, I am in favor of start as soon as possible, even in beta.  It is better to have a smaller site and promote early . Then you are free to add new features. Current solutions are flexible enough for that but  it should still have a long-term vision and define all your goals from the beginning .

Hard drive life and referrer web marketer, right? And you? How to promote your website do you do?

Posted By Muhammad asif9:16 AM

Feb 24, 2014

HOW THE WEBSITE POSITIVE GROWTH IN SEARCH ENGINES?

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HOW THE WEBSITE POSITIVE GROWTH IN SEARCH ENGINES?
We all want our website to be a popular one, but few people really know how to achieve this through SEO optimization .'ll we present in the following four tips that you can use to perform SEO for your websites .

One. Do not buy a new domain unless you really need .

Because of Google's innovations in new areas, the best strategy is to use as much as possible the domain / site you already own. If the rebuild, or build from scratch a website and need a brand new area then you should expect the worst, because you have to wait 3 to 6 months before your site have a real chance positioning in Google for those key words or phrases that matter.

Two. Optimize your site for your target audience and not for search engines .

Search to find pages that match best with the phrase or keyword entered by any user. If a user types in keywords that are associated with what your site has to offer, then that user is likely to enter the category of potential visitors or customers. Therefore need to optimize your site to meet their needs.

If you have no idea who is your target audience, then you must find a way to find out sooner or later. Search online education that might give you demographic information or visit other sites, communities or forums where your target audience might be and could see what disc.

This information can be crucial in defining the design of your site, keywords and copywriter process.

Three. Find key words and sentences on a large scale .

Sentences or keywords that you think your target audience would be looking for would be incorrect. To find the best keywords you should use search tools like Keyword Discovery, Word tracker, Google AdWords and Yahoo Search Marketing data provided.

Up a list of the most relevant key your site and choose a few different for each page. You should never opt for general keywords such as "travel" or "vacation", that's because they are rarely, if not never, suitable for what is truly your site.

April. Builds and classify the architecture and how to navigate your site based on keyword research.

Your research to discover areas of interest or ways unparalleled product classification and service you want to add the site. For example, say your site sells toy. There are numerous ways of classifying the site so that users can find the toys they seek.

Find these toys to suit the child's level of development? Then we switch to the keywords "kindergarten toys". Your mission is to make sure the site navigation search shows all ways.

Posted By Muhammad asif12:15 PM

Feb 20, 2014

Optimize Images: Graphics Solution For Your Blog

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Many studies demonstrate the importance of using our images on the internet.

Materials containing illustration, viewed 47% more often and read them pay 51% more time.

This same principle applies to social networks: using the photographs can achieve, for example, 53% increase in the number of "likes" in Facebook. It is for this reason you should not start a blog without "pictures".
Optimize Images: Graphics Solution For Your Blog
 But the use of images - it's not so simple as it seems: it is necessary to be closely monitor trends, optimize images for search engines to consider the speed of the site and reuse, as well as enhance the reader's experience.

In addition, you must navigate the legal issues associated with the use of images on the Internet to be able to protect themselves from legal problems when accessing services such sources as professional photobanks.

Learn how to edit photos

The image size you want to optimize, so they are not too many "weighed" for your blog as well - if you want to cut them for use in a social network (say, the header size on Facebook is 851 × 315 pixels).

Although systems such as WordPress, include tools for editing pictures uploaded, it makes sense to pre-resize images, preserving the aspect ratio from 320 to 1280 pixels and using the format JPEG.

If you do not have Photoshop for image editing - it does not matter, there are other programs, for example, GIMP (free and with lots of features) or Pixlr , working entirely online, and therefore do not require the installation of the application. For such basic things, such as cropping photos, MS Office usually includes free software - Microsoft Office Picture Manager - very simple to use.


Take care of your SEO Images

Image - the source of traffic that many people do still ignore or simply do not know. Always fill the field "Name" ,  ALT and "Signature" ("name", "Alternative text" and "Signature" in WordPress) for images with relevant keywords.


Note the semantic match the theme of your blog, use the Scheduler keywords that Google provides your complete disposal, to find out what keywords to search queries are most popular among Internet users.

Use words in the description of "image" , "photo" or "image" : they include many searches on Google. Formulating proposals, avoid free movement of keywords - this condition is managed competition. Accompany your images voluminous texts: Google does not work on the basis of a single word, it takes into account the global context logic.

And do not hesitate to use the same image multiple times to illustrate the texts of different content: it contributes to its positioning in Google Images, so - good for SEO.

Carefully choose the place to put the image with the desired effect

There are many theories about the trajectory of eye movements when viewing Web pages. The truth is that the view follows the path that depends on the type of page you are viewing.

Traditional reading from left to right using only materials that are truly of great interest to the user. In most cases, our eyes follow the path from left to right only for the first paragraph, and then move on to the movement along the path from the top down. That is why the images play a very important role for the content of the text: they allow the eye to relax and lengthen the time a careful reading.

When viewing the page should look a zigzag path from the upper left to lower right. This creates two zones, which receive less attention - at the top right and bottom left. So if you intend to use the image just to fill the volume, place them in these areas.

Of particular value is a good search engine that allows you to quickly and easily find an adequate image. When browsing search results and reading lists used on a "triangle" with concentration in the upper left corner of the web page. Subconsciously, this is an area we hope to find the most current information. Book this space for key data.

In addition, it is recommended to use images to reinforce and emphasize some of the messages. For example, in photobanks have many pictures of people pointing at white space. Such photographs are useful in order to emphasize an idea: the presence of the model draws the reader's attention.


Even with a creative approach, do not forget about aesthetics

Web page must withstand a clear pictorial concept using one or two, maximum three repetitive colors. Diversifying unity adding this color is very colorful pictures, be extremely careful not to overdo it.

Web page with a white or monochrome background restrained optimal for integrating images. As for the text and images must be chosen for color shades depending on the floodlit you what. For example, blue cold color most suitable for sites related to technology.

If you use quotes to accompany the images with great success in social networks, choose fonts that support the style of your web page.


Use reliable sources

Use Google Images images very easily, but in the case of illegal private publication - even if your blog audience consists of only a few visitors. If you intend to use an image, you will need some kind of license or assignment of rights by the author representing the company. Simple Solution to tempt low price or even for free, poses serious risks - for example, complaints that would cost you big money.

Be careful with the sources of free images

Whether it's working with another blogger or use the free website, in any case, make sure the law and there is no risk when selecting images.

Even if you find an image on a site like Flickr , licensed Creative Commons, remember these licenses only imply permission of the person who uploaded the image. You must make sure that this person is an author, and the image does not model, industrial or architectural object, which are copyrighted.

Another problem free "pictures" - this quality. Professional image quality and sufficient resolution are not free.

Use secure the services of professional photobanks


There are many platforms - such as Fotolia , - where you can find millions of images to illustrate any topic at an affordable price. Today, in the age of digital photography and the Internet, photostocks very cheap, and then only they will guarantee the legal use of images.
Optimize Images: Graphics Solution For Your Blog

 On these sites, there are many tools for finding time-saving features. They even have a color filter to find an image corresponding to an ideal graphics solution for your blog.

Optimize Images: Graphics Solution For Your Blog
Source: http://fotolia.com

Posted By Muhammad asif12:04 PM

Feb 19, 2014

How to survive without Google pagerank?

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SEO is far from dead despite the number of times the doomsayers wanted buzzer announcing his death. However, I regret to announce that one of his buddies will really badly. This is the Pagerank.
How to survive without Google pagerank?

We do not really know what Google will do, the only certainty is that the toolbar has been updated in February 2013 and will not be exported until 2014 ( dixit Matt Cutts ). But between us, this update will she useful for SEO? Nothing is less certain.

So by what tools / indicators can we replace Pagerank?

Reminder on Pagerank


Pagerank is one of the founders of the Google algorithm elements. Basically the idea is to consider a page that links to another brings him a vote . Reeling in all the web pages, we get as to give a score from 0 to 1O each web page.

So for years, SEOs try to get links from highly rated for their benefit that these votes quality pages. It is a way to change its position.

But Google shows us what he wants.


By dint see inconsistencies between the ability of pages to position and they enjoy Pagerank, SEO have realized that there was probably a great difference between Pagerank displayed by the toolbar (TBPR) and true pagerank. On one side, the "true" is calculated virtually in real time, while the TBPR is maintained between 4 and once a year.

To go further, most SEO professionals consider it TBPR is not at all a reliable indicator (this is also very long - 2004 ). It is rumored that in fact the algorithm will use several types of Pagerank and other parameters so that the pretty green bar is not used much as an indicator.

Then Pagerank is perhaps not dead yet (the TBPR), but it has about as much importance as a means of measuring your wet finger ...

But then, what is measured and how now?


Good question! Let's see what indicators we could take into account to measure the quality of a page and its ability to provide us value.

The feeling:

Eh! Gné! But there you unlock Sylvain!
Not yet, although I'm heading inexorably toward that deadline.
dinos The SEO will remember. How we did in 1999? Pagerank we not give a damn, the engines were Yahoo and Altavista, and yet we were already addicted to traffic.
Well that's stupid, we tried to get a good position from popular sites to get links a share of this traffic. Well I assure you that this concept is far from being exceeded. Besides, if I had to retain a ....

Tools

I admit that if you need to convince your boss to invest in you solely on the basis of your feeling, it will not be easy, so let's get some indicators of external tools.

But once again, you say that these toys will give only indications . The truth, the real, the only Google connaît.Dans all cases, these tools will give us some measurements and extrapolations. Cross their results can be a good thing.

Well, I did not say that TBPR not useless. If a PR6 site can give you a link, take the course, especially if it is in your theme.
Concern is just a TBPR zero means nothing if the site after a date export. And then check still other aspects.

Let us in the situation or we negotiate a link exchange ( non-reciprocal preference ). We want to know if the site or page that will link we will send a little "juice".

For example, imagine that this "partner" who can make me a link or http://www.donna-anna.fr/ and analyze the situation a bit.


  • First of all, I'll see the age of the domain: http://whois.domaintools.com/donna-anna.fr It dates from 2005, it's quite nice.
  • With https://archive.org/ I see that there is content since 2007, not bad.
  • And of course, I checked the homepage is links to the latest blog posts, as this is without doubt one of them that I have opportunities to negotiate a link.
  • I will also see if the site would pop up in Google, including the titles of his own articles, or harder on only the beginning of the title, or on scraps of phrases in the articles, it's good, it's the case.

Then I'll see later with some tools (I tested voluntarily in free version )

Ahrefs

It is available here: https://ahrefs.com/
to the site mentioned, this tool tells me:


  • a " url rank "of 19 (a kind of "pagerank" of the url)
  • a " domain ahref rank "of 46 (a kind of "pagerank" of field)
  • It has 63 backlinks from 45 domain names. Including 55 dofollow from 40 areas
  • I'll see anchors inbound links. They are diversified, rather in the subject (the jewel), a good point.

Majestic Seo

It is available here: https://fr.majesticseo.com
to the site mentioned, this tool tells me:


  • A " citation flow "of 31 (a kind of pagerank)
  • A " trust flow "of 37 (a kind note of trust or authority)
  • It has 57 backlinks 30 areas.
  • I can go see her anchors inbound links if I want.

OpenSiteExplorer

It is available here: http://www.opensiteexplorer.org/
to the site mentioned, this tool tells me:


  • An authority in the field of 26 / 100
  • An authority page of 35 / 100
  • 82 inbound links from 22 domains
  • In the tab "link compares Metrics," I see the mozRank ( 5.06 ) and mozTrust ( 5.66 ) (a kind of pageank and TrustRank), I can compare this site with mine to see if differences are huge or not.

Do I look more specifically some indicators?


All are useful, but the concepts retain a little more my attention that on the " trust "that is to say, the trust should give Google the site analyzed . At a time when the fact of his work netlinking has become a dangerous sport, reinforce this notion can "protect" a bit your site.

But hey, the trust on a site that has no juice is not necessarily great either. And remember that diversity is a good thing.

And then, what do I do with all these indicators now?


Well, first of all, even with free tools, we say that we have already a lot of information that are rather more interesting than the Pagerank (TBPR).

And for the rest, so you do as you did with the Pagerank to begin your negotiations merchant carpet with someone, but you have a little stronger than a simple little green bar bases. The important thing is to compare your own site and your partner.

You can create bookmarks by analyzing your site and your competitors and recognized sites, after a moment, a simple gross sales as a ahref-rank or trust flow will also be speaking to you a Note Pagerank (TBPR).

I was going to forget, but you can also take a look at the Alexa Rank ( http://www.alexa.com/ ). You can have a lot of doubts about its reliability for sites because the Alexa toolbar is not used here, but for sites that have a volume of traffic so this is an additional indicator.

For example, this blog (AxeNet) a:



  • Ahrefs - url rank: 45 domain rank: 62
  • Majestic - Quote flow: 49 trust flow: 51
  • Open sitexplorer - domain authority 58 - page authority: 63 - mozRank: 6.17 - mozTrust: 5.94

The blog of Matt Cutts:



  • Ahrefs - url rank: 85 domain rank: 73
  • Majestic - Quote flow: 59 trust flow: 67
  • Open sitexplorer - domain authority 87 - page authority: 88 - mozRank: 7.01 - mozTrust: 6.23

After, there is still a lot of things to check to see if a trade is fair or if a link is worth on a site, but this will probably be another article a little more complicated. If you are referrer and Matt offers a link, go with eyes closed :-)

In conclusion


Finally, we realize that we survive very well without the green bar of Google. This is not reassuring? Come on, you play the Pagerank can die well, now is the least of your worries!

Posted By Muhammad asif12:15 PM