Either way, it is clear that we enter a new era of advertising type newsfeed. Ads posted in News Feed on Facebook, launched in late 2012, proved to be very effective. According to research carried out on the databases of offshore software developers in advertising have greatly increased investments in ads posted in News feed 140% in the third quarter of 2013 compared to the second quarter.
And this is not surprising since the News Feed paying ads. On average, ads in News Feed on Facebook have access rate (click) of 44 or greater and a conversion rate of five times the ads on the right. Listings News Feed had these results with a conversion cost 67% less than the ads on the right.
News Feed ads are part of a wide range of changes in advertising terms "native" integrating brand messages directly into the editorial flow of websites and social networks. Twitter bases its growth strategy ads embedded into the stream of Posts native users; new powers and Refinery29 BuzzFeed editorial and rapidly gaining market share with their first native advertising models and the old guard companies such as Forbes and The Atlantic is based on integrating ads.
Advertising native, natural is a very powerful medium because it draws attention to the user via pop-ups, banners, and video self-rolling, but making the ads seem to be an integral part of the whole experience. Ads native fit as form, function and perception with websites which appear.
Therefore the consumer is not native ignore ads, but follow them. In this new domain of native ads, Facebook is investing quite a lot in ads type News Feed, allowing those working in advertising to connect directly with users through relevant content placed directly on their Facebook wall. Thus, although the right of the ads will not go away in 2014, will continue to lose ground to the ads in the News Feed.
Here are five tips to get the most benefit from Facebook News Feed:
One. Take the idea of "half-half"
Allocate at least half of the budget set for Facebook, posting on News Feed. As amentionat above News Feed ads are not only superior in terms of performance compared to the right side, but shows some key benefits such as increased visibility in mobile networks. News Feed ads are currently the only type of ads on Facebook to be eligible visible mobile devices.
By next year this should improve your percentage less than 50% (previously set by the title), because increasingly more people access Facebook on your smartphone. Today, more than 74% of Facebook users log on mobile platforms, and the percentage of users who access Facebook's exclusive mobile devices increased 19% in Q3 2013.
February. correct selection page to post
If your goal is to attract higher sales conversions or opt for a post with the link on the page, and if the campaign's goal is to turn your business into a real brand, opt for a posting of an ad photo on the page. According to Marin Software posts with links have a 30% higher percentage rate than posts converse accompanied by pictures. Yet, posts with pictures have a 23% higher rate as access versus posts with links.
Three. Separation mobile ads
To optimize expenditure ads in News Feed, it is justified to separate ad campaigns used by devices: devices desktop and mobile devices, instead of creating a campaign to both types of devices. Data from Marin Software developers shows that the percentage of campaigning only for mobile devices grew by 45% in February tretrimestrul Q3 2013. Ads in News Feed for mobile devices surpassed only used for desktop devices in a meaningful way.
Mobile access rate exploded to 187 percent. Also, the cost per click is 22% smaller campaigns only for mobile devices. Because of these differences in cost and performance parameters of this ad for desktop or mobile devices it is important to treat these two cases separately.
April. creatively uses running ads
Developers using sophisticated advertising running ads on News Feed for the running frequency to maintain a high rate of viewing and visiting. While manual refresh creative campaigns can improve performance, it is difficult to realize that the scale of hundreds of campaigns conducted and thousands of ideas.
Facebook developers looking to quickly grow their programs should use a platform of rolling announcements.
May. aims at the international!
The highest rate of investment opportunities that are actually outside the U.S. Most developers focus on Facebook ads are targeted North American audience, but the opportunities are in front of global companies by connecting to a growing user base worldwide. 85% of Facebook users are outside of the North American residents.
However only 52% of expenditures are for ads that addresses residents outside the North American area. Future in terms of advertising is here and Facebook, who invented platform that provides stream ads will not miss the scenery. As a developer, make sure that your ads in the News Feed have the greatest impact possible.