Today, products and services similar to each other. Product quality has resulted in convergence of the convergence of the prices. 'Zero-profit pressures' called 'by giving the lowest prices, sell' is the transfer of their share of internet.
Not much, that 10 years ago, customers would try to get an idea about looking at your business card. Today, decide by looking at web design. Web site storefront editorial pointed out at this point.
Of similar web sites, especially the increase tasarımınında 'template' mentioned in the increased proliferation of ready-made designs. Cheap and easy way to apply a new template option webmaster started. If you want a website is the only option a low budget.
Webmaster'dan Another similarity is to ask a similar one by examining the opponent's site. Here 'is known to be a successful' by examining the colors used in a rival firm's web site, animation, or style imitation edilirek 'I exist' attempt to give the message.
Web design leads to a loss of visitors to value similarity
As we mentioned at the beginning of this paper is of similar products, services and websites are faced with. In this case, the potential client's tendency to 'the cheapest' to progress toward finding. Your opponent will look like something your customer to say 'well done, but what you give how much cheaper?' will be in the form.
Notice how each other looks like an e-commerce sites. At the same products with similar designs and similar software running on the back. At this point, price is the only factor to decide etikleyecek. ecommerce business to sell the business becomes cheaper.
Corporate (B2B) websites similar situation is no different from the field. Although not write web sites, the price of similar sites to stay between the potential customer's mind is difficult. Corporate buyer, web design, you are wrong if you think that less attention factor. Explain the difference in the field of corporate identity, corporate competitors, customers 'different' never accept the way that you pass on your website. Work by looking at the way you think about your website's design, business ciddiyetinizi want to see. Sensitivity, to retrieve information about products and services in our client's look. Email and phone numbers of your company is always there to give answers to the questions, web design in the show to inform the customer does not understand-dressing. In this sense, your opponent probably has a similar design to a customer site to tell your difference, may become more difficult because of the web site. A conclusion similar to the Opponent's Web site can become totally negative.
Sought to diversify in web design should be an option
If you have a very catchy web design, different from your competitors.
friendly approach, using colors, competing sites in a different presentation, brings you out as an option. 'Differentiation' concept is an issue actually spoken at all stages of the business world. Here, 'different' look like 'Do not get me. Indeed, a different approach, providing a unique web design and should be essential. I will continue to convey details of the subsequent writings of differentiation in Web design.