I offer you a "poluperevodnuyu 'famous story of Western guru Neil Patel (quicksprout.com), in which it will be about five practical ways (which, according to Neil, have proven to be relevant) to improve the resource position in search engines.
If you make a list of the most visited sites on the Internet, In addition to social networks (facebook.com) in the first line will search engines such as Google, Yandex, Yahoo and others. Naturally, this fact makes the stay in the TOP search results for many owners of online and offline businesses. Anyone who wants to see the huge traffic in its resource, simply obliged to work to advance the search engines and to improve the position of your site (or blog - no difference).
We offer you 5 strategies to improve the ranking of the resource by search engines.
Strategy number 1. Never stop.
Many webmasters in the pursuit of quick profit, are spending huge sums on a one-time promotion, and then stopped work on the resource. If you think that buying at the beginning of the year guards for 1000 bucks, you can forget about the development until next year, then you are very much mistaken. I'll tell you an example from my own practice.
Last year (sometime in the spring), I thought about the serious promotion of one of his blogs. Allocated a sum of money in the first two weeks of purchase made guards, expecting that it will give a significant increase in traffic due to an increase of positions in search engines. Having made our plans, I gave up the promotion for several months. After all, in my opinion, this should be enough to reach the attendance of at least 500 uniques a day. But the miracle did not happen. Only a few inquiries have risen substantially in a short time period and then fell again. I was confused.
It turns out that it is necessary not just buying links, buying them constantly, avoiding sharp purchases in a short time. It is best to buy at 30 links per month (stretching the purchase for weeks), than to spend the entire budget and order the same day all 360 guards.
Why is this happening?
As you know (and if you do not know, now you will know), search engines, in particular, Yandex, a better attitude towards resource reference mass grows naturally, and suspicious of those that are experiencing outbreaks of increasing return from external links. In other words, buying on the same day 100 links, you make search engines think about the naturalness of scalable link mass. Moreover, very often, the solution is not in favor of the webmaster.
In the past few months I have gradually bought the promoted links blog. As a result, attendance has grown by 2.5 times and a little older TIC (also nice). Moreover, a dedicated budget was slightly lower than last year.Draw your own conclusions.
Strategy number 2. Do not forget about social networks
Practically every webmaster uses social networks. Profiles on these resources allow us to find like-minded people and promote their service life. In addition, mention your site in social networks are also able to enhance its position in search engines. For example, Google starts to consider when ranking voice in social networks. The more people who voted for your site, the more fun it is, according to Google? And the higher the rankings.
Here are some tips from Neil on promotion in social networks:
- Raise your profile in Facebook, Twitter, Google +, and Vkontakte (my opinion).
- Be sure to add social media buttons to your blog. Remember the button "I love" from Facebook and Twitter.Install is easy, but the effect is very good. I am the way, has recently put a full set of buttons sotsialok, but also created a resource page on facebook. Traffic has gone, now you need to do promotion.
Strategy number 3. Backlinks to your site should be different
There are many ways to increase the mass of the reference site. These include: the run directories, commenting on topical blogs, registering a resource with links to the abandonment of the profile, the exchange of guards, getting backlinks from social bookmarking, links to social networks, registration in catalogs, purchase guards, buying a perpetual reference to the articles etc.
Ways to increase the mass of referential your site or blog - tens. Some of them are free but require a lot of time (for example, commenting on dofollow blogs), while others cost money, but more effective and time saving resource (eg, purchase, or guards in GoGetLinks articles MiraLinks).
If you want to take a leading position in search results, you should not focus on any one way link building (even paid). Much more effective - to use the little bit of everything. Or a lot. At this point anyone with time and finances.
Strategy number 4. Content is not king, if it's bad content
Many webmasters are sure that the main blog content. And his number. Indeed, logically the same - the more pages in the index, the more likely to earn the love search engines. No wonder that sites are beginning to move, when the index is at least a few dozen pages.
In pursuit of the number of pages, many owners of Internet resources are no longer paying attention to the quality of content. And make the greatest mistake. Update the resource often to win the love of Yandex or Google - a great idea. That's just also need to write well and interestingly, to grow not only artificial, but natural reference weight.
Strategy number 5. Ethical buying links
When it comes to buying options, many believe that this is not an honest course of link building. After all, a good reference site appear in a natural way. Okay, so be it. Suppose you have $ 1,000 you are going to spend on buying links.
You can do otherwise and the money order articles from professional copywriters. After that, you can just give these texts thematic resources with high TIC and PR. C thanks to a request to put a link to your site. I am sure, if the articles really cool, site owners will be happy to meet you. It turns out some sort of guest posts.
Thus, we can obtain a more ethical to link resources with high "puzomerkami", and at a lower price.
To sum up today's article, I want to say one thing. Grow in all directions, build referential mass, use any available (and not prohibited), and ways to get out of the top search engines. Your goal - the first page. Second - does not work.
Work, achieve success and build a well-known online resource!