You probably paid attention to the fact that some texts are easy and pleasant to read, some - a real meal. The latter circumstance is hardly played for the benefit of any blog, and certainly does not make him popular. Let's try to understand what distinguishes a simple, pleasant and easy to perceive what the text is difficult to "chew and digest."
Any text has the content (what copywriting is defined), and clothed in a form (that is determined by the design). The content is more important and increasingly characterizes the final product (the text), but the shape is important. Poor form can spoil the impression of good content.
In general, one aspect deserves attention and reverent attitude, so I decided to prepare a publication for you tips on how to "form", and on the "content".
Make up a good title
The title - the first that draws attention to the reader. If the title of man is not interested, then he probably would not read them. Therefore, make the title reveals the contents of the article, while quite attractive, but no false promises. Cheating readers are unlikely to appreciate the positive, but a trick of light and "luring" the title can be treated with understanding. However, the abuse that I would not recommend it, he only occasionally use the "loud" headers, often focusing on the description of the contents of the article.
Tell us about the main first
After reading the first paragraph (1-2 paragraphs), the reader should be clear about what art and what to expect from her. Your job is just to be interested in these paragraphs, to intrigue and spark curiosity.You can tell in brief what is the post, often in large articles (which are most difficult to read) first publish something like the contents of the publication, and then gradually open it in the text.
Write a simple, understandable language
Avoid large amounts of technical terms and jargons. Write so that the text was understood by the widest possible audience. Although, of course, you will need to consider requests for the audience itself - if it is serious, thematic project, it should not be too imposing refers to the content. It should also be taken into account "the level of training" your readers, sometimes too simple and a detailed description of the basic things only causes irritation.
Write a "living" language
Try to write a boring (even if it is "dry" technical text) - use examples, metaphors, humor. The text should reflect your personality, not to be impersonal. If you have a personal blog, that such techniques would be most welcome. Not necessarily trying to be witty in every article, but sometimes dilute the serious texts "personal" color would be nice.
Write on the merits
"Lyrical deviation" is definitely needed (see above), but they are only good in moderation. If the text is 99% consists of "water", the benefits of it are not great. Sometimes in the blogosphere, I met seo notes with bright attractive title, ideal first two paragraphs with interesting ideas, but it is completely useless to the further text. Of course, this is not the most pleasant experience. Therefore, before writing the article consider whether it will be useful, interesting, informative or at least, to publish a post for the sake of the publication is not necessary.
Write to competently
Not every blogger is a graduate of Philology, so it is forgivable mistake (and in this text, they are there).But everything has a frame, a blatant ignorance (like, inadvertent Malak) repels. I once or twice in the comments of the readers said that they say "how is it possible," though in general I try to follow this process. It helps with the editor of the Word, and check default wiki text in Firefox. Part of the error is still seeping into the text by quickly and inadvertently set the blind - to solve the problem in this situation will help to re-perusal of article for publication.
Now let's talk about design. It has long been established that some people reading the texts, and other "scan". Even the same person in one situation are often read in another "scan", especially, for example, if you have little time and read (see) you want as many blogs. So your text should be well "scanned" to be structured and "comfortable."
The headings / subheadings
If possible, always split text in the headers / subtitles. This greatly facilitates the "Scan" and the perception of the text. That is, allocate blocks in the text of relevant information and sign up to these or other headings. For example, this article can only be understood looking at the bold basic tips for writing posts. If the reader will not understand any of them, he read my description, and can grasp the essence of the issue in more detail.
If you are unable to distinguish the individual parts of the text headings (not always it can get), then at least split the text into paragraphs. Read the text of the continuum - the test is not an easy task.
If you make lists of anything, format them properly (use numbered or bulleted). In general, the lists are among the most effective blog posts , because their perception is very simple.
Text never hurt a good illustration (illustration). First, it complements the text (often even a different story), and secondly, the eye should be for something "cling" and something "to rest", and thirdly, people just love the pictures. Personally, I add to every article of their blogs within the meaning of Article images, similar to the format is really well-regarded. In addition, sometimes without an illustration can not do, for example, the post of infographics - plain text could not clearly explain the essence of the process in such cases "it is better to see once."
Text should be in moderation
Text should not be too little and too much. If the topic is large, try to break it, the big tests can be tedious.Texts are often too small empty and not informative (if it's not a news post). Dividing the text should be properly divided into its parts, what would each of them was a logically complete. "Golden Mean" - 2000-4000 marks on the page (if the subject includes the texts of this volume), where it is so I always get.
If the topic has not yet been exhausted, let the reader know more, it will only be grateful. You may link to other sites or your own related links also be very useful.