Good quality content is not yet a guarantee that you and your project will be taken seriously. All because people like the old adage "dress for success vsterachaet ...", and if your blog looks unprofessional, and he will be perceived, respectively. To create the reputation of the pros, you should pay attention to a couple of important aspects that can be said to form the ratio of visitors to the blog. It's no wonder they say that it is enough to lay down a couple of seconds so that the impression of the site, with, alas, get a grasp of all the useful blog articles, you can come just do not want to.So, what hinders your blog a professional look and how to avoid it.
The number of advertising. fewer ads on your site - the better. If it's not at all, and generally wonderful.So you give the visitor to understand what are driving this blog is not to earn money on Adsense. While, on the other hand, for example in the online presence of a thematic advertising earnings from major sponsors of these circles can instead add credibility and professionalism of the charisma of the author.
In general, advertising is not so terrible and catastrophic - there is nothing wrong, provided that it is not very much and it is unobtrusive (fits into content). By the way, copious amounts of self-promotion may also adversely affect the evaluation of the blog - it is not necessary to impose itself aggressively in every post!
Types of advertising. number of advertising that is not all. There are a few blogs where the ads at the same time it is enough to annoy visitors. So if you do not want to scare the audience refrain from intrusive forms of advertising. If we talk about the thematic blogs, then, for example, popups and popandery categorically unacceptable - such methods are valid either for monetization portal with a large audience, or when you want to monetize trash (some warez) traffic. As for the banner ads on blogs, sometimes it looks organic, beautiful and original, although there are often problems with its quantity.
Social buttons. Social Services (Network) today decided a lot, but it's not a reason to cover up a blog buttons from top to bottom. Use only the buttons that can actually be useful to the user, and only where appropriate (for example, after the post). Recently, on the site, by the way, I considered how to install the button add to Live journal, Mail and other social networks - a very useful article came out.
Boilerplate and frankly bad design . Design Blog - is your "sign" / "face" because of it the visitor the first impression. Do you want it to be good? - Then the design should work. If you allow the money - book design professionals, it will be aerobatics and will add 1000 points to your reputation. However, sometimes you can use free templates for your site the more often these should look no whit worse than the design ordered by the professionals. Personally, I use blogs for their free templeyty, though the choice go up quite well + are involved in refining the design to fit your tastes, requirements, and am submitting some personal touches and ideas.
The overall design of congestion. copious amount of advertising, the extra social buttons, a lot of unnecessary widgets, pop-up window with a call to subscribe to the RSS, lurid headlines, slurred confusing navigation, and so on. All this only prevents the user, and creates an impression of the shed.The solution - get rid of everything unnecessary, make the blog easier to understand. Believe me, if the user wants to subscribe, find the article - he does not heap of useless widgets.
Aggregation of content. Try to offer the reader as much as possible of its content and as little as possible of others. Remove all kinds of widgets for news, reviews, do not abuse (eg, "surveys the blogosphere," if your blog does not specialize in this), but of course, no "copy-paste"! Of course, it is impossible not to notice that success is to use a blog with a unique, new and relevant information - if the author has a story to tell, if he shares professional experience, etc. - The content is always very much in demand.
If you consider all or even most of the above, your personal need or thematic blog will look more "authoritative" and professionally. Of course, no one makes to invest extra money in the blog on the design or reject advertising because "it's bad" - the main thing to do and blogging "with soul", with attention to detail, do not be lazy - then everything will be fine. Good luck!