To entrust the creation of a site? What do I do it myself? Where to start?
What is " hosting "," domain "," engine "? How to choose the engine ? Read! And if you do, as it is written - you will succeed!
In today's dynamic world approach to communication, business and obtaining news is changing dramatically, and now we do not use pigeon post, a little reading newspapers, and do not buy on the market of home appliances. Why not? It's simple - we come to the house of the Internet. What unites the average user, and a large company? The desire to have their virtual representation of the World Wide Web, in other words, web-site. Already instructed to shift their questions on the shoulders of search engines, the user, puzzled question, "How to create a website?" Bravo presses, such as Yandex, click the "Find" and, stunned, reads: "On your query found 314 million pages." And bewildered unaware nick that all of these 314 million offer just two options:
To create a website is necessary and sufficient :
A. Make his own hands;
Two. Pay for it professionals.
In fact, the difference between these two approaches, except in terms of cost and time, does not differ much. In any case, the user must examine thoroughly, so that, if not sculpt the site itself, so at least be able to control the performers.
So, let's start. To start we split our global problem for a few more local.
Where to start?
In answer to the question - why do need to take up this job? What the site will be dedicated to?What audience is intended?
If you - the representative of any company, assuming the Internet to promote their products or services - one.
If you are - a loner who wants to combine a good time on the World Wide Web with a useful augmenting their own capital - is quite another.
Place in your head all the questions the motivation of the site and make the next step.
Development and design sketch .
Before you plunge into the jungle, close to the programming, it is best to take a pen and paper and prepare a sketch of the future site old-fashioned way. The architecture of the site: the number of sections, subsections, their location on the main and other pages. Particular attention should be given to originality of design. The site-clone little chance of success and promoted ahead of the original.
Home - face the site.
It begins with her familiarity with the resource, and depends largely on whether it will continue. It is important not to overload the home page, that information is not lost in over-abundance of their own kind. Decide what you apply on the main page, but that can be placed on the secondary.
The layout of content blocks.
Take as many sheets as expected on the site, and each leaf Thins, as a separate page, placing in separate blocks: the block of data, block ads, news block, a block of navigation, etc. Make sure the blocks do not interfere with the perception of each other.
The penultimate stage of the work - design and usability.
Here, the central tenet: the sense of action to a potential visitor to your site did not raise the question: "What I'm doing all of this mixed, snowy in the eyes, piles of letters and pictures?". Pay attention to the optimization of the graphics. Otherwise you will lose your visitor before he could show him too long to open pictures. It is not superfluous to test his creation to friends. Tips "nezamylennogo eye" can be very helpful. To perform work at this point, you need to have knowledge of both vector graphics software (Corel Draw, Adobe Illustrator), and scanning (Adobe Photoshop, Ulead PhotoImpact).
Collect all the previously made into a single logical unit completed. In this work requires knowledge of html - Hypertext Markup Language. Facilitate the "life" ability to work in visual editors such as MS Frontpage, Macromedia Dreamweaver, etc.
Well, the sketch site is ready and tested. It's time to move on to its placement on the Internet.
A bit of theory.
The first step is to learn the basic terms, without the knowledge and understanding that it stalled on making the site a long time.
Imagine that you have created a magnificent, unparalleled in its beauty and fill the site. And placed it - where else would - on your computer. However, we need to see the site not only you but other people, that is, should be placed on the website on the internet. There are companies that specialize in providing space for your site on their servers. Organizations are called the hosting company or host.They sell space on the server that hosts your site, otherwise - hosting. Many hosting companies have all the extras that help to attract customers and improve service maintenance.
He's a domain name - the name of your own website, in other words, the unique address of the site. The domain name often provides absolutely free of charge Web hosting, what is called "a gift", you can also buy a domain name with a beautiful hand, or through special auctions, well, all domain names are selling organization specializing in domain name registration. Different levels of domains. For example, com - first level domain, google.com - doment the second level, and the last - code.google.com - the third level domain. As a rule, the third level domain names can be provided using a free hosting service.A second level domain names - gets the fee.
CMS (Content Management System) .
Content Management System, and the whole site, in common parlance, the engine. CMS-scripts are distributed across the network in very large quantities. Many of them are free, others cost money, that does not mean that they are better.
Having dealt in theory, goto to the practice.
More about hosting.
Choose a hosting service, that is, where will be our site. Like almost everything on the Internet, it is free and paid. Free Web Hosting assumes the default location of the site on the domain of the third level, though, for some hosts (eg, Google's blogger) is the possibility of replacing its second level domain name. When choosing a free hosting service, you can get a load of the presence of a stranger, that is not owned by you and, therefore, not generating revenue, advertising. In addition, free hosting is often a restriction for "weight" of the site. If the site is created for the purpose of earnings (in the context of, sell links, affiliate program, etc.), you should know that most of the partners and advertisers do not want to cooperate with sites on free hosting. Well, in general, experience shows that major companies are opening their offices using a site only for paid hosting. When choosing a web hosting should be guided by the following criteria: the main - is the quality and cost, related - Support for user reputation in this market, the lifetime of the host. Thus, the hoster selected: after all this is the procedure of domain name registration, and after a couple of days your site will already be available to any user.
The choice of engine - is the next step in the construction site. Take this responsible, or later will have to redo everything. Do not settle for the installation of the engine of its own design (self-made, no one izmestnogo). see examples of sites on the proposed engine. Ask for a demo admin area, try to work it. See how organized support out there update. We recommend that you make your site free engine. Having studied the issue deeply enough, you say - there are no benefits paid engines do not give. They just collect money for something that you can have no money. when compared with the hosting site, for construction of the authority, CMS is reasonable compared with the special equipment, special equipment with built-in. The engine - the heart and brain of your site, so the choice should be approached carefully consider all the requirements that you are going to present to him, as well as check out the problem of your Internet resource to be compatible with the selected engine. Familiarize yourself with engines that are distributed online for free.
In the first place is a family of free, open source CMS JOOMLA - www.joom.com www.joomla.ruZhumla is a further development of the project MAMBO. At present, it is perhaps engine. A huge number of modules and extensions, complete solutions from the galleries to the online store, SEO-compatible - all zhumla mapping. In addition to the Internet you can download the complete video courses to work with this engine. At specialized sites have demos and detailed descriptions of the system. Technical support is working on the forums, where you will answer any question zhumle. Thousands of programmers "sharpened" under zhumlu. All this makes it a leader among CMS JOOMLA content management systems. There is only one drawback, since the possibilities are practically unlimited Joomla to solve very simple problems, it may seem too complex and too heaped. But you will always find zhumle Assistant for sane money and never rested in its capacity, because they are more than you can imagine.
WordPress . One of the most, if not the most popular engine for creating a blog. Constantly updated, there are additional plugins (modules), and themes.
And finally, phpBB . The most popular engine for the forum. The main advantage - can withstand any load, even when you create an unlimited number of forums and messages. Equipped with a powerful search engine on the forum. The ability of a fundamental change in the appearance and structure of the forum with additional models and themes.
Actually there are quite a number of good runners, both free and paid. Check out their comparative performance, leadership selection and appointment of applications on your site.
The choice made by CMS. It remains to upload files to the hosting engine, adjust the CMS, load a previously created sketch and begin to administer and optimize the site.
The set of measures aimed at ensuring the smooth operation of the site, called the administration.Administration is divided on the provision of resource content, work on the amendments and additions to the information component of the content and the process of search engine optimization needed for the growth of your site's ranking.
Optimizing your website .
The process of bringing to your site more visitors due to the location of the first lines of the search engines is known as optimization. Since the users come to your site by entering the appropriate queries in search engines (Yandex, Google, Sic, etc.), then you need to create a site optimized for maximum search engine requirements - this fact has a positive effect on the position of the site in the State. The site should have the right design and proper filling of the content, then the search engines it will be allocated among the rest, and stand in the first place in the TOP.
So, what are the requirements of search engines you need to take into account:
- A. The page size. Search engines differ from users that do not take the schedule. Essential for them is only a page encoding. Medium version of the code to move into a search engine - 5-80 Kb.
- 3. frame-based systems . It would be better that it was not used at all, especially since modern technology allows it.
- 4. FLASH-technology. Proper use them - a definite plus in the promotion of the site, but do not need to flush abuse.
- Five. Using Cascading Style Sheets - CSS.
- 6. Text block. He not only must be present on the main page should be printed legibly print - the best option - the average font, in black and white.
- 7. Titles should contain key words, the same applies to the section titles.
- Eight. We should not allow a large number of external links on this site is not particularly related to its topic.
- 9. Search engines do not like how the news is not now involved large sites, is packed full of content, but also to ignore the site-"crumbs." Conclusion one: add pages slowly.
- 10. The unique and quality content with an optimal density of keywords - a pledge to attract search engine traffic and abundant love for the search engines.
Compliance with these requirements will be considered a good site in terms of search engines. For users quite as important, and other criteria. People are desirable: - a nice view of design - the font from which the eyes are not tired, - user-friendly interface (usability). - No small importance, and download speed (the visitor is unlikely to be a few minutes the appearance of images and text). - To increase the number of hits on the inner pages of the site should be well-set links to these very pages, prompting the user to click a button and get the right information. - It is useful to create an opportunity to search the site, feedback system, the ability to add comments and vote for your favorite publications interviews. - Additional free services increase the credibility of the site. For example, the installation of the exchanger, the form for searching in Yandex and Google, posters, news block itp
So, is how to make a site: on their own or buy? This introductory article, I hope, a little to lift the veil of secrecy over the question " How do I create a website ? ", but in order to make the dream a reality is a lot to learn, read mountains of literature, and take the time to try your wings. Without the special education website creation, for that matter, and its subsequent progress, rather power-consuming task. That's why companies wishing to open an office on the Internet for commercial activities, prefer to use the services of professionals.
A good web design company must offer to administer their own products. But do not seek the services of search engine optimization and promotion to the creators of your site. Optimizer to choose individually and at the same time respecting our recommendations, which are described in other articles on the site.