There are programmers. There are designers. Professionals.From then on the Internet is quite an abundance of mediocre sites with content uninteresting and unreadable?
Do you think that money you will make the site "turnkey"? You did not read what is written on the pages of your site, as they are made? You did not check the text on your site unique? Do you think that you can simply copy (steal) the text from other sites?
This article is for you! Read and make your site really interesting and readable!
Probably no one will deny that the correct registration page site plays a key role in its success, because, in fact, the Internet page - this information is provided by the user in a convenient, accessible way, and nothing more.
When a person enters a key queries in search engines, it is hoped that the displayed links will take it to the site, providing a full range of relevant information in the form of well-decorated.Therefore, the creators of the resource must take care that their site was not only instructive but also pleasing to the eye. Moreover, it is in their interest - the user statistics, Newbie to the site, primarily looking at its design, and only then draws attention to the content. Dress for success are met - was escorted to the mind - this statement is true with respect to the design of web pages.
So pages that look too boring or tiresome, is not pleasing to the eye, so they close during the first ten seconds. Users are interested sites are usually visited them many times. Information sites with a competent design is perceived much faster and more enjoyable, so people linger on them, slowly close your browser window. In addition to these resources, talk to friends and acquaintances, and this increases the rating not only in the look up table, but also in the public eye.
Modern network - a great many sites, so that the user has noticed it is your page to make an effort to achieve success in three major areas, it is filling with content, promotion and registration information.
Location of the text.
Location of the text on this site should be given as much attention. After all, the user comes to your site for specific information, and if it is presented in text format, you need to do everything possible so that he could read it and understand it. The audience on the Internet is a vast multitude of people, and to reach out to every user of the resource can not be, so there are a number of special rules and advice on the location of text on the page, observing them, the creator will be able to get competent structure of the text on the page, allowing visitors to easily locate all information of interest.
It is worth remembering that people are looking for different information, some interesting superficial details and the basic definitions on the subject, but someone needs to be detailed and accurate descriptions of the specific issue of the required topics. So before you put text on the site, it must be broken down into meaningful parts, while highlighting key points. Each semantic part is placed in a separate paragraph or sub-title, it must begin with the words that define the essence, because the original user simply runs his eyes over the text, and if he finds the essence of information during the first seconds, the page is not relevant. Well, if you separate the paragraphs from each other by a blank line, do not use too small font. Color labels and page background also plays a role. Ideal place text on a white background and font color for selected dark.
When placing the information should adhere to the principle "from general to more specialized," at the beginning of the page to indicate the main points on the subject, moving further desirable to specify some of the issues, considering special cases, a variety of questions that reveal the essence, and so on, we must not forget division of text into meaningful parts.
It is important that the article contained as much useful information and structured as a possible excess of the text, since the size of paper it is desirable to strictly limit the options page, because the user is not comfortable with the mouse to scroll the page too long to find the necessary information.No wonder the optimal size of articles for the web format is 2000-3000 characters .
If you have prepared all of the data does not fit on one page, it is better to create a few links and put texts in other parts of the site. Desirable to place the text in the center, so that its width was not too small nor too large, many have the navigation data from the left or right edge.
By focusing on key points of the article.
In preparing the material for posting on web-page, you must find the key points of the text, which are necessary to draw attention of visitors. On the page are the most important part should be allocated to people able to grasp the gist without reading the entire contents.
There are many methods of focusing, and then how do you choose for yourself, depends primarily on the design of the site. Key points should start with keywords, it will allow users to quickly navigate in the text, finding exactly what they are looking for. Keywords best to allocate somehow , this can be done by changing the color or font. However, if the text uses a large number of key phrases and they are close to each other, better just to provide only the most important , otherwise the data will not be seen as complete information. Key words and phrases can be an active link, which will lead to a page with more detailed descriptions, so the user can choose himself - he was only acquainted with the general information or go to a detailed study of the issue.
Key moments of articles can encircled outline in , stand with the font , color , underline , and so on. The main thing is that when viewing the page in a browser they do in some way different from the main text. This is not to allow the selected area was read worse than the main text or distract the attention from him.
Graphic material on the website - it is, above all, a particular style. Pictures, photos and other kinds of images make life more vivid and interesting, because a lot better to see once than hear a hundred times. However, many developers often make mistakes, piling up the page images, lines and backgrounds.
On the whole a good site should be in moderation, so it is important that the image does not distract the user from the text and it did not seem intrusive. Therefore, when choosing images to the text should follow some common rules, the violation of which gives rise to a defects registration.
The image must be fairly good quality, because the user will see the first picture, on which will be judged on the content of the article. This implies a second point, saying that the image must pass the meaning of the text and match it on. Not bad, if the colors of images corresponds to the style of your life, it does not necessarily have to be exactly the same shade, as long as the background image and could not hide each other.
Count allowed in the text also depends on the design the whole page, for example, if you and so many banners as images, you should not supplement these few pictures, it is best to limit one. Images can be placed over the text or under it, there are options where the pictures are placed on the left or right. An important role played by the size and extension of the image, many think that the bigger picture - the better, in fact, it is not, in fact the optimal size of the image depends on its location. So, if it is placed over the text and under the heading, you can use a large enough size, but limit it so that the distance from the text to the title was not very large. On the sides and in the text look best small pictures.
Do not forget that plenty of flash, flashing banner ads and other "toon" tire the user's eyes - make the site more static, if you want the user to have read and understood the information available.Also do not forget that images can be loaded for a long time and it irritates the visitor. Member, weary waiting, just go away from the page before it will continue not to return to the site.
As for expansion, this issue is very complicated, because when you specify the parameters are optimal for your workspace, you can get a completely different version of the monitor user. Specify the properties for the best in pixels, while preserving the aspect ratio. Not too desirable to compress the large image as quality plummets. As for the images are too small, then it is better to expand, but that does not ultimately get a bunch of blurry pixels.
Titles and Meta
Titles and Meta is part of the design is not only important for the visual characteristics of the resource, but also for his promotion of the network. Title - this is part of a page that is displayed at the top of the window next to the browser, simply put, is the name. The title should reflect the basic concepts associated with the web-page, it's her face in front of users and search engines.
Do not confuse terms such as title and key words, really, really good when used in the header of key phrases, but do not clutter it with all possible options. Do not use too long titles, as will be displayed only some of them, moreover, it is not necessary to resort to piling up of key words - they are best reported in a separate tag. It should choose the most accurate phrase that describes the activities of the site, and use it in the title of it.
Each page of the site should have its own unique title to the search engine could find it. meta-content of the site - this is his passport, all the data necessary for search engines to work with the page located here. Without meta tags can not be filled to begin promotion of the resource, and, consequently, to attract users to it.
Tag "Title" - the name we have already reviewed. Tag "description" has a brief description of the information provided on the page, using it briefly describes the content. "Description" contains in itself no more than two hundred symbols that appear next to the site in search engines. It should be noted that not all search engines display this information, some of them simply ignored. But still, it is necessary to take care of filling the "description", after working with him as a search engine Yandex, which is used by more than half of all home Internet users.
It should be remembered that the description of the page should correspond to its content and must be unique for each of the pages. Proper design of the tag will improve the appearance of links to your site that will attract visitors, as is proven that the person selecting the appropriate link from the search query, are more likely to click on a page with a description of the competent by using keywords.
The tag "keywords" is designed specifically for the keywords. The value of this tag is made up of all possible words and word combinations, which you can find your page via a search engine.
The usage of text selection and formatting.
Tags of the text are responsible for its readability and appeal, because even if the data is properly distributed across the page, they still need additional treatment, such as the choice of font, color and size, as well as a selection of some moments.
To select text, you can use these tags paired as "I" - emphasis added, "B" - bold, "big" - increase the font size, "small" - reducing the size of the font, "tt" - typewriter type, and so on. The area to be isolated, giving it the properties of these tags are placed in a container of the two paired tags.
To change the text color you use the "color", by an equal sign in brackets indicates the value that is desired shade. To change the size using the parameter size, its numerical value is also indicated by an equals sign. We must not forget that for the size of the header is set by number tag. This tag is very important, since it was he responsible for your position in search results for some queries.
Keywords are used to index the pages, they carry the essence of what is placed on it. Today, more and more widespread latent Semitic zoning. The man leads in the search query word, and if it fits the theme of your site and used in the text, the link to the page displayed in the query results, and the value of the tag "keywords" is not as high as before. However, filling the site content, many developers misused keywords, hoping to improve the position of your site. This is not the right approach, because the text on the page is intended for users, it must be readable and interesting, with the key words should be set correctly - so it is not conspicuous and does not spoil the essence of the data.
Conclusion: The proper design of pages, not only increases the flow of users who have come for certain search queries, but also allows you to keep visitors on the site longer, increasing the popularity of the resource and, consequently, increases the income.