Question: I am familiar with the proposed site promotion using satellites. In this case it turns out that I cry once, and then only pay a small amount for the maintenance of websites sattellitov. Should I invest? And if this method works?
Answer: in the text ...
Website Promotion satellites: the basis of the method, the "pros" and "cons"
The owners of Internet resources that have invested in your project and have spent a lot of money for its development a lot of time, sometimes think about how you can speed up the promotion of a permanent site without buying links, and even get extra income. Do you think this is impossible? In contrast, in the difficult task of promoting the resource to help the satellite sites, in other words "satellites."
What are satellites?
Satellites - this is one of the most popular ways of website promotion in today's networks. We can assume that if this technology advancement in high demand, it is really very effective. This is true, but, as with everything in this world, the satellites have been observed both positive and negative sides.Let's try to weigh the "pros" and "cons" of using this method, and to understand how profitable the satellite, as a method of promotion, and whether he was invested by the forces. To begin with try to understand what constitutes the satellite sites. It's small resources of up to forty pages, they usually do not differ colorful and attractive design. These sites are used for the promotion of another - the main portal, in fact they are separate projects, even the name of «satellitis» can be translated as "companion." Usually, the main site, which should roll out, a sufficiently large number of satellites, which are specialized on a narrow topic, relevant to its subjects. For example, if the main site is dedicated to car repair, all of its satellites will talk about the issues of repair and auto market.
SAT exists as a separate resource, and advances in search engines for their key demands, while increasing its ranking has steadily leads to higher positions of the main site. In our time, created a lot of similar projects where the primary site is supported by several satellites, many experts believe that this leads to contamination of the search engines and reduce the quality of their work. But in fact it is not, because high quality made by the satellite meets all user requirements and carries the information they need. After all, in fact, the satellite is the same site, like everyone else, he was even more useful in terms of information than many of the basic resources. When you create, you need to fill it with unique content, optimize text by request, to create a nice design. If the satellite meets all the requirements and looks like a normal web site, its existence will only be of benefit to network users.
But, as with any other method of promotion, this technology there are backdoors, which are a huge number of satellites, filled with all sorts of nonsense, but appearing on the basic queries on topics that carries the main site. Such instances cause this negative attitude to this way of promotion, but modern search engines have found a way to deal with such incidents, exposing a special restrictive filters that simply cover these sites from the public. So if you really want to promote your site, creating a satellite to it, take care about their quality and compliance issues.
Creating a satellite.
What should be done in order to create a satellite. First we need to decide how many satellites and on what topics you want to create. The number of satellites is determined by the theme of your main site, if it is on their pages-depth information, it is best to create more niche sites satellites, and if it contains only one or two topics, it is possible to do a resource for the promotion. In the future, select the themes for each of the satellites and prepare the content. It is desirable, of course, that all the texts on your site to be unique, it helps to avoid many problems associated with the search engines and copyright owners of content. Naturally, not everyone can afford to fill thirty or even forty pages of unique satellite copyrighted content, which in our time is very expensive, but can become a good alternative to rewriting. Such texts are unique, but inexpensive, so they are ideal for filling the satellite.
I would like to warn the novice optimizers on the use of so-called propagated content (when one of the articles do 100 or even 1,000 option) - these unintelligible engine "rewrite" is already recognized search engines and can be equated to plagiarism. Besides these texts clog the Internet, make your satellites in the trash, that in the future may not only hurt the entire network of satellite sites, but also promoted by the main resource.
As for the design of the site, it is desirable that it be pleasing to the eye, but do not make it too complex and unique, you can always use the template option to create that much faster and more convenient than having your own design. The satellites emphasis on content as well as a search engine does not much care about how your site is designed.
On the other hand we all know that the administration of the search engines have extremely negative attitude to the satellites, especially if they are represented in large numbers, so you need to do everything possible to ensure that your satellite site look like an ordinary life with unique content and colorful design. Otherwise, the search engine may be imposed on the satellite filter, which makes it useless to its existence as a result of your efforts will fall collapse, because you can not move up the main site of invalid links. But if your satellite set quality, no one would dare to impose a ban on it, and you'll move it safely, increasing the rating of the main site.
However, if you are the owner of a grid of satellites, then you may be tempted to not agonize over design decisions and make all the options in the same style. To do so in any case can not be, because it opens you to the search engines and all of your satellites are passivated, even if they are filled with unique content. Speaking of content, can also place the same text, the satellites must be distinguished from each other as heaven and earth.
Earn money with the help of satellite
But the satellites there are other possibilities, they are used not only as methods of promotion, but also as a source of additional income. After all, in fact, such a project is the Web site and any site in the network can generate income, regardless of whether he or the chief spin. So, how do you bring to the satellite is not the only places in the top, but also profit.
First, you can sell space for links, this activity brings a good income, some people even create special Web sites for selling links. But to the site owners want to buy a place on your resource to try and raise its rating. You should not be a factor frightening, especially if your satellite is filled with unique content and well optimized. This method is convenient because, fulfilling its primary function, a satellite brings a lot of money, and you should not do anything extra, since unscrew the satellite to the desired rating you still would have had, since otherwise from him there would be no benefit to the Chief site.
The second source of income for you can be a contextual advertising, such as a runner, Yandex Direct or Google AdSense. By placing this ad on your site, you need to remember that it must attract attention, but it does not annoy users. It is impossible to say which of the options is better: Yandex Direct, Google AdSense, or runner, so worth a try and the one place and another.
For even more income you can participate in various affiliate programs. Fortunately, now offers abound.
Remember that by creating a satellite, you will not receive additional income from it at once, for a start it is best to take his promotion, increasing the rating of the main site. After a while, when your satellite will have sufficient performance for PR and TIC, you can start to earn extra income.
Promotion of the satellite
Satellite is used to move the main site, but he is also a resource that should untwist, so you should carefully consider its optimization, because if you launch a satellite to the Internet just like that, then any good he'll not bring. Therefore, when creating the text for the satellite should be considered key phrases, so that at the request of your satellite went out on top in search engines. It is advisable to conduct a satellite rankings, placing links to it in white and directories within the resource. In general, try to roll out a satellite to the point that its rating was not worse than that of the main page, it's not just a way of promotion, this is your second site, on the success of which depends the fate of the first resource.
Placement of satellite
If the promotion of a satellite is no different from the promotion of the main site, its location is a sufficient number of nuances. First, it is worth noting that the domain for the satellite to fly in the zone where is located the main site, but generally it is best to give preference to «ru». As for hosting, then this issue is very beneficial to the satellites, since they occupy little space, for an average of one such site must be one hundred megabytes. It is desirable to have multiple IP addresses, especially if you have a lot of satellites, because at the same address can not write more than five sites, as there may be some problems.
Pros and cons of the method
Satellites - this is an excellent machine for moving your main site. Do satellites have a lot of advantages. First, they could not be relevant, especially today, when the search engines have declared war on this directory, by reference to which it was easy to raise your score. Properly organized a network of satellites can very reliably raise the rating of the main site, because if they do not fall into the filters, the ratings will continue to grow, gaining good performance for short periods of time. Satellites are able to generate additional income, and income that will grow with time, unless of course you will engage in promotion of their sites. To keep and maintain the satellite is much cheaper than a regular website, this is due to some technical advantages.
But there is this method of promotion and disadvantages, which in principle are typical only for the first phase of the project. First, you have to spend a lot of time to develop a satellite, optimize and promote it, but all these sufferings is quite possible to justify the fact that the good work you will get an excellent result. Much more urgent is the problem of search engines, because if you make a single misstep, all of your satellites will fall under the filter and will be passivated and therefore useless. Another drawback is that it is necessary to create satellitovn initial capital, which will pay off only after some time, and even then only on condition that all of your websites will be of good quality, optimized, unique, and do not fall under the news search engine.
Conclusion: The satellites are now one of the most popular ways to promote your site. In some cases, the construction of grid-quality satellite justified and benefit the main resource. The downside is that more and more SEOs are "black methods", clogging up the low-quality satellite Internet access, it may soon lead to the fact that search engines will send to the bank all the "companions," indiscriminately, or cease to consider links with resursov.Vo like all you need to follow the "golden mean" and satellites in this sense, too, is no exception.