Sep 19, 2012

What is Link Building or optimal link building?

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If you are an online business, you probably know that its success largely depends on your position in the Google website. The closer to the top is a link to the search result, more users will click on it. So, for webmasters, it is important to optimize their websites for search engines and receive the highest rank for your pages as possible.

The search engine optimization is the process of taking action that the website developed to be highly qualified by the search engines on the outcome of each need expressed by the Internet user.

The key to obtaining a higher PageRank is building links will optimal. Building high quality links to your website that are natural to the search engines is one of the most important steps to increase your page rank or PR.

Why are links so important to your online success?
Here are two main reasons:
1) The links to your site are indexed by search engines establishing a ranking between landing pages with keywords that have been used . He who has a higher rank in the search engine, you will get more visitors (and sales) possibly.

2) The links are used by search engines to determine the relevance of the web page, using terms that have been used in the search. By building links, relevant websites, make sure they are index and ranked by search engines accordingly.

Design link
normally a link consists of two parts:

1) URL (Uniform Resource Locator). This is the web address of the site and its binding sites. 2) Anchor text. This is the visible text of the link.

HTML code to generate this link would be:

<A> Promotion of sites in the present conditions </ a>

First <---- URL ----> Then <- anchor text ->

Having the keywords related to your site in anchor text is one of the key elements of link building or to get a high PageRank.

Incoming and outgoing
An inbound link is a link pointing to your page from another page hosted on another website. An outgoing link is on your website and points to another website.

Outgoing and reciprocal links
Like I said, a link pointing to a website from another website is outgoing. The following image is a link between Page 1 and Page 2.

output link
Sometimes, webmasters can agree to exchange links with each other. These links are called reciprocal. The image below shows linkages between page 1 and page 2.

reciprocal link

The first way links has become more valuable than reciprocal links because the search engines "guess" the secret agreements between webmasters to exchange links, and can often rule out this type of links that are created with the only developed seduce the fact finder. However, reciprocal links can still be useful in most important pages that have interesting content related.

Well, I hope I have shed some light on this issue, so basic but often neglected when it comes to establishing yourself as a leader in the market in which you work.
Yes, it is true, may seem an explanation for beginners, but I'm really tired of seeing Many reputable sites with link building lousy.

So, welcome beginners and also those who do not want to admit being rookies refresh her memory.


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