Mar 13, 2013

12 Search tools offered by Google for keywords

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Very important part of SEO is designed to find new keywords are also called keyword to help us move up in the various search engines. There are many tools and programs to find new keywords that fit our website, blog or online business, but who better than the same Google to give us some clues about which keywords work best or related to our site. If You Are Unfamiliar With SEO, You Should First read the article what is SEO?

In addition to Google Analytics there are thousands of SEO tools available on the web which help research and analyze the SEO techniques to optimize the site for the best investments for the search engines. See below some of the tools and see how you can improve your website ranking position and move your search engine higher. SERP Analysis - This tool analyzes the results of a search a keyword that helps you distinguish the keywords that are likely to bring you a good ranking. Keyword Research - The tool aims to identify which keywords drive the most traffic. It provides a list of relevant keywords and popular optimizes page, articles and blogs with the correct terms.

Search tools: Google AdWords Keyword Tool 
It is possibly the most used tool to find keywords and is intended to suggest ideas for keywords to advertisers Google AdWords.
It works very fast and simple, once completed our list of key words or phrases get ideas Google search, remember proper use of match types to add the words:
  • Keyword (no punctuation) - search results show similar phrases and relevant variations. 
  • "Keyword" - displays search results that match the exact phrase. 
  • [Keyword] - displays search results that match the exact phrase exclusively. 
  • -Keyword - prevents search results that include the term in question. 
After obtaining the results, we will have the information that Google wants to give us to know, how many advertisers competing for each search term, and many people seek a month our keywords. Finally note that we can keep all our sessions in files with different formats. CSV and. Xml

Search tools: Google Search-Based Keyword Tool 
As the previous tool was also designed for Google advertisers. It is used to explore new opportunities for keywords that might be missing. The tool generates a list of keywords based on the content of a website and related keywords.

As in the AdWords tool for keywords, you can also see the number of monthly searches for these words and how the competition is for each.

Search tools: Google Suggest 
It is the simplest tool for researching keywords from the list. Its operation has no mystery that when you run a Google search, as soon as you start typing pauses and sees suggestions on our consultation. The method is rather cumbersome because we have to open a text document or be pointing to a role totals suggested keywords.
Although as we all know, since its launch has other important uses as a smile to get us the results suggested.

Search tools: Related Searches 
Each time you do a Google search you can access the related keywords. You will have to go to the sidebar and click on More Tools> Searches related. Enhanced block appears related keyword search criteria you have entered in the top of search results.

You can browse any of the keywords in the box to get a list of related terms most similar to the chosen keyword.

Search tools: Google Wonder Wheel 
Add a visual component to our keyword research making it a fun game. The tool provides keyword suggestions wheel as our initial consultation in central and related search terms at the end of the branches. The really interesting part of this method is to find new keywords to instantly view real suggestions to our initial keyword, your search results and the approximate number of return results for each keyword.

To access this tool, first make our search on Google and then we move the sidebar to More Tools> Wheel searches.

Search tools: Google Sets 
Experimental tool (still in labs. Google) that creates sets of items based on a couple of keywords primaries. To start using just type one or more words and the tool will generate a list of related terms.

You can choose between a smaller and a larger number of keywords to generate. When you click on a keyword in the list, will lead directly to a Google search of the word.

Search tools: Google Trends 
Google Trends graphs allow us to do with how often you search through time in various regions of the world and in several languages. You can analyze up to 5 different keywords, compare search in graphs to detect falls or increases seasonal keywords, predict the traffic volume and see in which countries is the most popular search term.

As an additional feature is the ability to show news related to your search term above chart, showing how events affect the popularity and above all not to miss the option to export all data directly in. CSV

Search tools: Google Trends for Websites 
It works similar to the previous Google Trends, but in this case it will compare five websites differently. We analyze visitors to a particular site, sites related to our search and what related keywords between the sites. The tool provides the following information:
  • Unique visitors to a site and traffic trends over time. 
  • Geographical location of visitors. 
  • What related sites are visited? 
  • What related keywords search? 
Although currently not allowed import data as above, you can analyze your own site and the sites of your competitors to see what search terms related to we might be losing visitors.

Search tools: Google Insights for Search 
Google Insights for Search is the most advanced version of Google Trends, serves much the same purpose - the analysis of search trends, search interests, demographic trends and how they change over time. The tool provides the following information:
  • Trends regarding search and traffic variations of keywords (also has a maximum of 5 keywords for comparison). 
  • Forecast search trends for 1 year. 
  • Terms related to the most popular searches. 
  • Regional interest in the keyword (IE countries and territories where the term is more popular). 
  • Related categories, search trends and how traffic trends for keywords searches are compared with their related categories. 
We can filter the results to obtain the data from the web, image, product, or news search, filter by country, select a specific time range and suggest new categories. With this tool we have available the option of exporting the data. CSV

Search tools: YouTube Keyword Tool 
Is the YouTube tool to help find keywords with which to identify our videos for wider notoriety among network users of videos? Clarify that fees show keywords that are in your AdWords interface. There are 3 ways to generate keyword ideas with this tool:
  • We enter some keywords. 
  • Specify the address / ID of the video and the tool will show the list of related keywords. 
  • See what keywords are popular with our target audience: you specify the sex, age, location and interests of potential customers for a list of keywords. 
Is missing a chance to sort the results, for example monthly search volume, but we are able to export the results with keywords in files. CSV and text.

Search tools: Google Analytics 
If you get here you might know and use Google Analytics. This tool also allows us to track and get some ideas on the terms that users use to access our site.

From the left sidebar accesses Traffic Sources> Search Engines> select one from the list of search engines (e.g. Google) > in the bottom box displays the Advanced Filter> filter added Visits with the values ​​you want to achieve and then applied a filter. Finally, exports the data and with this we will have obtained a list of keywords ready for analysis.

Search tools: Google Search 
Finally, the Google search engine can also be used as a tool to find keywords. We can use advanced search operators to find new keywords, related terms and get new ideas.
  • Find synonyms: the ~ when placed before the keyword includes synonyms and related terms in search results. For example, entering the words ~ Bilbao museum will return results with related keywords. In bold appear the two keywords entered by us. 
  • Search long-tail: The * tells you to replace any word that can be used in the sentence. For example, combining who invented * get a long list of keywords (long-tail) related inventions. 
We may also combine both methods of search keywords to get new ideas.

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