Mar 25, 2013

Optimizing tips for title tag

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Optimizing the title tag for SEO 

For beginners, there are some basic HTML tags that will increase your ranking on the lists of search engines. These tags are: <title>, <meta>, <h1> and <h2>. Before you begin, you should have a basic knowledge of HTML and how to edit a file with an editor.

Title Page
Optimizing tips for title tag

The title tag is one of the best ways through which you can optimize your website. Search engines use the title tag to reference your website in search results. By putting keywords in the title tag, you get a higher position in search results. You must use specific keywords for a specific page in your title tag, taking care not to repeat a word.

For example if you're pointing "positioning in the search engines" and "search engine optimization" at the same time, do not repeat the words "search engine". Use something that says the same words in the correct order without repeating as "search engine positioning and optimization." Try to keep the correct order, if possible, because your chances will be higher when someone searches for that phrase, but if you have to rearrange the words that penalize you much in search results.

The page title is always effective use of optimization. The search engines look at several factors and if your page has a title consisting of keywords, have a higher rank.

A good example would be something like this:

<title> search engine positioning and optimization </ title>

Note: that not repeat any words, a common mistake that will penalize your position.

How to write good titles

Include keywords

The title of the page is definitely the place the most important work to optimize your SEO, because search engines give a lot of importance to him. Your title should contain absolutely your keywords are most important. In general the title of the home page is the site name, possibly followed by a small slogan.

Customize each title

It is also important not to repeat the same title on all your pages. On the one hand because you lose the ability to vary the keywords, and secondly because if several pages of your site to come out engine results, the user may not visit them all, thinking it is the same thing.

Encourage the user to click

Remember that the title is displayed in large in the results: it is therefore necessary that makes you want the user to click. Even if you also have the meta tag description to help you do this, you must work as to maximize the click through rate ( CTR ) in the SERP. So avoid accumulations of keywords (increasingly marked by Google as the over-optimization SEO).
Position keywords

For that matter, it is better to place the words most strategic for the page title at the beginning rather than the end (criterion of prominence). If you want to get your brand or site name, put it rather late in the title, unless the brand awareness is such that users will click to visit your pages more...

And meta keywords and description tags?

Know that meta tags (description, keywords, etc...) Have little or no importance for SEO. See details in my tutorial on meta tags .

Rules of the title tag optimization

There are some rules needed to meet to qualify for the power of the title tag as well and put all the chances on your side to improve the ranking of your pages on search engines (Google, Yahoo ...). For some people this article will only bite recall but for others just follow these few rules will change everything!

· Length

There is a maximum length of 70 characters meet, neither more nor less. This length corresponds to the maximum display in Google SERP. Do not overload the title tag because you will not get anything better in terms of SEO, it will have the opposite effect ... You have been warned!

· The choice of keywords

Must be among the 70 characters select appropriate keywords. Keywords that you want to allow the user to click on to access your website. But also choose keywords optimized.It will first observe the rule of maximum 3 keywords per title. As you say it will correctly select them.

For the selection of keywords there is an indispensable tool and it is called Google Keyword Tool. An article will be dedicated in the coming weeks on this blog. Not forgetting a new tool that can be very useful: Google Instant Search...

· Reflection of the content of the page

The title tag should correspond primarily to the content of the page. Against the risk of being productive and lead to an increase in bounce rate. (Note: for simplicity, the bounce rate is a percentage corresponding to the number of visitors who came away as quickly as they came to your site! This is a very good indicator for search engines and especially the quality interest made to the content of your pages)

· Double one important keyword

You can double one important keyword (not both!) But you will require to the greatest possible distance from each other in the title. Why not also write key words in the singular and the other plural...

· No bilingual title

One thing is to ban the act of writing your titles in two different languages! In case you need a multilingual website, set up two folders in two or more distinct areas. But never, ever write your tag titles in French and English, for example ... The effect produced on your SEO would be catastrophic.

· Each title is different

Certainly the most important rule in writing the title of a page, each title must be different on each page. In cases where the contents of two of your pages look like much, why not combine and therefore do not place a single title.

· The highest possible code

For those who have access to the source code, ascend immediately the title tag (title) as high as possible in the code. The best location is one located just below the following source code: "<head>." Will follow the tag description, which I will detail the operation and optimization in a future article.

· Order of keywords

I usually keep up with the most important keywords for the title. The impact remains to check ... (someone you he noted a real impact on SEO?)

· Write primarily for the user

Keep in mind that it is better to write the title for the user and not just for the search engines and their robots. This rule also applies to the content. "Content is king" (content is king) think about it when writing your texts!

· Your name / brand name in title

Articles on your blog or pages of your website, no need to write at the end of the title tag name of your company or brand, no interest in terms of SEO. Keep at all costs on the space available (maximum 70 characters) for important keywords (excluding homepage).

When Google displays a title other than the title tag...

It may happen that the title displayed in SERP Google is different from that indicated in the title tag. Here are possible reasons:

  • Google has not indexed the latest version of your page, so it still shows as a former
  • Google considers that the wording of your title tag is not relevant to the user query:
  • Your title tag is empty or totally absent
  • Your title tag is not descriptive enough ("uninformative"). For example, you put "Welcome to our website" or "Home"
  • the user has typed your brand and your title tag does not contain
  • You use the same title tag (or almost) on a large number of pages, eg "Product" on all your product pages.
  • The title chosen by DMOZ seems more relevant to Google that your title tag. To avoid this, use the meta tag NOODP .

In this case, Google built a title based on the possible title tag, the contents of the page, the text of links pointing to the page (backlinks anchor texts) as well as other non-documented by Google.

You can be alerted that your site contains titles not optimum by looking under "Diagnostics> HTML suggestions" in your Google Webmaster Tools account.

What are the mistakes to avoid?

· It is essential to write one title per page. The use of the same title on multiple pages penalizes you because search engines consider these pages as duplicate pages which are prohibited in SEO.
· Avoided the explicit language not as "Welcome to our website", "Homepage" ... These tags are very important for SEO, leverage by putting the keywords on which you want to position.
· Avoid list of keywords as title page, you will be regarded as spam. Must notify your title on the content of your page.
· Be careful not to repeat the same keywords in the same way, you may then also be mistaken for spam. Try to ensure that each word of the title is unique.
· If your site caters to different language communities, bilingual pages are deprecated. It is better to divide your website into several distinct entities with different pages, titles deference and therefore different keywords.
Use pages containing texts in two languages ​​require titles in two languages ​​that also induce repetitions may be considered spam. More would interfere with the readability of the page.
· Avoid numbers, special characters, uppercase words ... it interfere with the proper reading of the title but also the ranking of your site. The number of characters is limited, so why spoil the characters that you could use whole words?

How to optimize the title tags in WordPress

Today you have to know a harsh reality: WordPress does not handle optimally title tags. By default, WordPress generates the type page titles My Blog "post title. But the search engines, content eager as they are, they are the type preferred title Post »Blog name.

I could recommend dozens of plugining that solve this but no, you better show a simple line of code that solves this problem.

Locate the file 'header. php' for your template and look for a line similar to this:
<title><?php blog info('name'); ?> <?php if ( is_single() ) { ?> &raquo; Blog Archive <?php } ?> <?php wp_title(); ?></title>
Well you have to do is change it to this:
<title><?php if (is_single() || is_page() || is_archive()) { wp_title('',true); } else { blog info('description'); } ?> — <?php blog info('name'); ?></title>
This simple change will not only optimize your title tags but also generates dynamic titles on your blog (pages, files, categories, etc.). It's that simple, and free unused plugins.

Of course, you can see that we have optimized WordPress Help titles


  1. I don't want to continue my blog title after my page title but i don't know how to do it. I am using All In One Seo Pack plugin and i had removed the %blog_title% which was after %page_title%, currently it is %page_title%. But it is still continuing. What should i do, so the blog title will not continue after page title.